Think inside the box

July, 14 – BY SABRINA HERBRIK – Are the noticeboards at your office overflowing? Do messages get hidden and lost amongst the mess? Competing with other campaigns and initiatives for poster space on your office walls?

If you really want to get your message out there to a captive audience, consider that small boxed in area that you find in (hopefully) all workplaces – yes, the toilet cubicle. More specifically, the back of the toilet door.

Think about it. In most cases, this is an empty space. All of your employees will be in there at some point. It’s a captive audience.

By using this space effectively, you suddenly have one more internal communication channel available to you. One more opportunity to create awareness, inform and educate employees. One more way to get your message out there.

Utilising those toilet doors can really pay off but keep a few things in mind:

  • Rotate your posters regularly – there’s not much worse than seeing the same thing week after week
  • Consider the layout of the posters – keep the text short, make them bright and provide ways to find out more information
  • Ensure bathroom posters are used as part of an overarching communication strategy and plan – reinforcing messages received through other channels

So next time you want to ensure your communication gets seen – try the toilet door!