Iluka Mining is a major participant in the global mineral sands sector, with a workforce of over 2,500 in mining and processing operations spanning across Australia.
What this business was craving was a creative way to motivate, inspire and unite all employees – from their operators and engineers, to their geologists and professional management positions. They needed something that would align their people with a common vision and direction, and most importantly get their people talking about the great work they do.
So we turned to employees for their stories about the business and created “We are Iluka”, a film which told the Iluka story through the eyes of their people – a simple idea but one which was sensitively captured through powerful imagery of their vast operations and voice over.
Film screenings were held in groups across the company so that employees could collectively enjoy the experience. Not only did the film receive positive reviews from employees, but it was also loved by the judges at 2007 New York International Film and Video Festival, winning a finalist award.