Cannes Lion Win

July, 4 – The team at Impact is very proud to announce the latest addition to our trophy cabinet with a Bronze PR Lion from the recent Cannes Lions International Festival of Creativity. Recognised for our work with Shangri-La Hotels and Resorts as part of a joint campaign with our Ogilvy & Mather colleagues in Hong Kong, the award is testament to the critical role of employee engagement as part of broader brand campaigns.

‘Inside out’ was the result of an integrated brand campaign that focused on building the brand from the inside out, ensuring employees had a genuine understanding of the values and behaviours needed to deliver the Shangri-La brand promise – treating guests not as king, but as kin.

In its 58th year, the Cannes Lions Festival is recognised as the most prestigious international awards celebrating creativity in communication, with more than 24,000 entries from across the globe.