June, 24 – Ogilvy Australia companies revisited the golden age of advertising and communications yesterday, with a series of events commemorating the 100th birthday of founder, David Ogilvy.
Following publication of two full page advertisements in The Australian and The Australian Financial Review that reminded the industry of David Ogilvy’s legacy and the current relevance of his founding principles, Ogilvy Australia staff across the country joined colleagues from around the world in a range of celebrations.
Ogilvy offices were transformed to resemble the Madison Ave of 1961, revisiting David Ogilvy’s early industry years and channelling the personality traits of the infamous practitioner. Traditional bagel stands served breakfast on arrival to work with bell boys on lift service and a scavenger hunt searching for Ogilvy’s pipe was held, prompted by clues from Ogilvy himself.
The celebrations culminated in cocktail events in both Sydney and Melbourne with martinis and scotch served on arrival and the melodies of 1960s jazz entertaining staff throughout the night.
“The celebrations staged across the country this week have demonstrated the passion and creativity that still exists amongst our fellow practitioners and fun that can be had when we remember where we started,” Moult said.
“It helps staff further engage with the philosophy and approach of our founder.”
The anniversary celebrations were initiated and coordinated by Ogilvy’s Young Turks, members of the internal Young Turks training, mentoring and development program introduced by Moult earlier this year.
Ogilvy Group companies within Australia include Ogilvy & Mather, Ogilvy PR Australia, OgilvyOne, and Ogilvy Group Melbourne. They are part of STW Group, Australia’s leading marketing content and communications services group.