Digital Expert Arrives Downunder

Brian Giesen, the vice-president and senior strategist with Ogilvy PR’s 360° Digital Influence Group in Washington DC, has joined Ogilvy PR Australia as a Digital Strategist. Brian will be based in Sydney until May 2010.

An award-winning global expert, Brian brings more than ten years of experience developing, managing and executing a range of digital marketing and social media campaigns for brands such as Lenovo, Johnson & Johnson, Unilever, DuPont, Yum!, National Institutes of Health and the Lance Armstrong Foundation.

Brian will provide senior counsel on crisis and issues management from a digital perspective, educate employees on the fundamental parts of digital influence strategy and educate on a range of digital tools to help build further understanding on the power of digital influence among both existing and new clients.

“This is a well timed appointment and provides all the Ogilvy PR companies in Australia the opportunity to further grow our digital influence skills as they become increasingly important to our client’s communications campaigns,” Ogilvy PR’s Managing Director John Studdert said. “Brian will also boost our leadership position in the Australian market across each of the areas of specialisation, while maintaining a high-level global role based out of Sydney.”

“The Australian Ogilvy PR companies have already established themselves as leaders, having executed a number of digital campaigns for their clients,” Giesen said. “I’m excited at the prospect of now working alongside them in person, to merge our international experience from our overseas campaigns, with local and regional clients.

“With the explosive growth of online media, consumer word of mouth and new technologies springing up every day, we now have to create comprehensive digital strategies for clients who want to engage customers or constituents in direct conversation. We’ve spent several years developing our methodology for identifying and engaging these new influencers in a way they find valuable, and it is this discipline we call digital influence.”

Brian’s arrival in Australia follows the appointment last month of Thomas Crampton as Ogilvy PR’s Asia Pacific Regional Director of 360° Digital Influence. Thomas is a veteran, award-winning journalist and digital media specialist. In addition to his Australian responsibilities, Brian will support Thomas and the region.

Brian will be speaking at The Insight Exchange’s launch event, The Power of Influence, on 19 May 2009, where he will give an overview of how influence impacts the success of businesses. For more information visit