The sun gods were shining on a team of employees from Impact Employee Communications, OgilvyEarth and indeed all the Ogilvy PR companies who had headed to Maroubra beach on Friday 17 October to help Randwick Council’s Bushcare program regenerate the dunes with indigenous plants.
The initiative was part of So Inspired, a program open to all Ogilvy PR employees whereby they receive an extra day of leave a year to assist in an organised volunteering project. The intent behind So Inspired is to help employees be at their best, to feel engaged, proud and informed.
The team of 14 spent the morning assisting Randwick Council’s bush regeneration program clear the dunes of the beautiful but deadly weed from South Africa, which poisons the sand prohibiting the native locals from growing where they belong.
Post a recuperative lunch at Maroubra pub, the team spent the afternoon replanting cleared areas with local acacia, wattle and other indigenous flora. Ensuring purity of the native species protects other parts of the native ecosystem including fauna in the area.
Anyone can get involved with the bush regeneration programs along the dunes. Randwick Council’s Bushcare volunteers meet monthly and you can get involved as often or infrequently as you would like. Similar programs are run by Waverley and Manly councils and indeed all along the coast.
Some of the So Inspired team are looking forward to revisiting the area to see how their plants—and the dunes—are faring and to keep assisting in the protection of our native habitats.
Click here for more information on Randwick Council’s Bushcare volunteer program.