Leading media mind joins Ogilvy PR

Ogilvy PR has lured one of Australia’s most experienced media practitioners to join its senior ranks and work across the company’s six specialist firms.

Sam North, former Managing Editor of the Sydney Morning Herald and Sun Herald, joins Ogilvy PR in the newly created role of Media Director, beginning February 2, 2009. He brings more than 30 years of experience across the fields of media and management to the role.

As Media Director, North will provide senior counsel on media engagement, crisis and issues management, lead media training programs, and help develop staff across Ogilvy PR’s specialist consultancies. He will also represent Ogilvy PR as a spokesperson at industry events, and importantly, partner with each of Ogilvy PR’s firms to support their respective areas of specialisation.

Ogilvy PR’s Managing Director John Studdert said North’s broad and deep experience in media across print and television journalism, teamed with his senior management skills would bring “enormous benefit to the entire Ogilvy PR offering in Australia”.

“Sam has a fairly unique mix of management and media experience that works particularly well within our model of deep specialisation,” he said.

“With such a broad skills set we felt it important that Sam work across all our firms to provide the kind of senior counsel that is so valued by our clients. We are excited to have him join our management team, and look forward to utilising his experience and seniority.”

Sam’s career spanning 30 years and engaging, either as a writer, interviewer or manager, with every Prime Minister from Gough Whitlam to the present will bring a wealth of experience to Ogilvy PR. Prior to his role as Managing Editor of the Sydney Morning Herald and Sun Herald, he worked as Chief of Staff during the 2000 Sydney Olympics, and represented Fairfax on the Australian Press Council. Before joining Fairfax, he worked as an on-camera reporter for television news.

Ogilvy PR Australia is a joint venture between Ogilvy PR Worldwide and STW Group, Australia’s leading marketing content and communications services group. Specialist Ogilvy PR firms and affiliates in Australia include Pulse Communications, Impact Employee Communications, Ogilvy PR Health, Parker & Partners, Howorth Communications and Cannings.