Sept, 24 – We’re delighted to announce that more environmentally friendly news came our way last night as the winners at the Public Relations Institute of Australia (PRIA)’s NSW Golden Target awards were announced. Impact and Bayer Australia and New Zealand’s B-Green project, which drove and achieved measurable behaviour change across its Australian and New Zealand workforce around sustainability, was announced the overall winner of the Internal Communication category.
The project, created and executed by Impact’s specialist sustainability and CSR Ogilvy Earth team led to a raft of energy, recycling and other initiatives in the company. The program has already won an international gold quill of excellence and was also recently awarded the best internal communications program for all Bayer companies worldwide.
Better news is that it now goes forward to a national stage where it will compete against other state awards for the overall national prize.
Two other Ogilvy PR agencies were recognised with Pulse Communications scooping two of the consumer marketing prizes and Howorth winning a high commendation for its work on the Telstra Productivity Index.