New leadership at Ogilvy PR

Febr, 1 – Ogilvy Public Relations Australia, a joint venture between Ogilvy PR Worldwide and STW Group, has announced a leadership change, appointing Kieran Moore as Chief Executive Officer of its Australian operation. Current CEO, John Studdert, will become Executive Chairman of Ogilvy Public Relations Australia, in addition to his growing role as a Regional Director of Ogilvy Public Relations Asia Pacific.

Ogilvy PR Australia includes Howorth, Pulse Communications, Impact Employee Communications, Parker& Partners and Ogilvy PR Health. It has offices in Sydney, Melbourne and Canberra and more than 120 employees.

Both appointments are effective from January 1, 2011. Moore is currently the Joint Managing Director of Howorth where she has been for almost eight years.

“Kieran has been an instrumental player in the growth of Howorth and has been an active driver of Ogilvy PR’s marketing, business and leadership development. She is a sought after practitioner and delivers some of the most awarded work in the country,” Studdert said.

“I can think of no one better to lead Ogilvy PR Australia coming in to its 10th year.”

Studdert’s increasing regional focus follows international recognition of his successful leadership of Ogilvy PR Australia during the past three years. Under his helm, Ogilvy PR has grown revenue and reputation, opened an office in Melbourne and launched a number of very successful specialist areas including Australia’s leading communications sustainability practice, OgilvyEarth, 360 Digital Influence, Ogilvy Social Marketing and research arm, Ogilvy Illumination.

In his new role as Executive Chairman, Studdert will continue to support Ogilvy PR Australia through longer term business-building initiatives. In his regional role, he will work with Steve Dahllof, President and CEO, Asia Pacific, Ogilvy Public Relations to help drive innovation and growth across the Asia Pacific region.

Steve Dahllof, President and CEO, Asia Pacific, Ogilvy Public Relations, said: “These changes come on the back of an incredibly strong year for Ogilvy PR Australia. During the course of 2010, it has successfully identified opportunities and converted these into revenue streams through the creation of exciting new specialist practice areas.”

Graham White, current Joint Managing Director of Howorth will become the sole Managing Director of Howorth Communications. He will continue to lead and drive Australia’s number one technology agency and focus on the growth of Howorth’s ever-expanding business to business and lifestyle practices. In addition to his role at Howorth, White leads Ogilvy PR Australia’s Digital Influence practice, 360 DI which today boasts eight staff and is experiencing revenue growth of 300% year on year.

Ogilvy PR is the largest and most awarded public relations agency in Australia, winning more than 50 Australian and global awards including the top honour for all WPP-owned PR agencies worldwide in the last two years.