Febr, 1 – Ogilvy Public Relations Australia, a joint venture between Ogilvy PR Worldwide and STW Group, has appointed its first-ever Strategy & Planning Director; returning antipodean Katherine Scott.
Starting immediately, Katherine will work across all Ogilvy PR Australia companies, including Howorth, Impact Employee Communications, Ogilvy PR Health, Parker & Partners and Pulse Communications.
Ogilvy PR’s CEO Kieran Moore said: “Strategic planning for clients is becoming increasingly important in the PR industry. Katherine has both the experience across multiple sectors and an outstanding track record of delivering outstanding work for some of the biggest UK brands and organisations. London’s loss is our gain – her insights, passion and personality will make a huge contribution to our teams and our work.”
Originally from New Zealand, Katherine has arrived back in Australia after five years as an Associate Director with leading agency Fishburn Hedges, spearheading high-profile campaigns for the likes of London 2012, British Telecom and campaigns in the public sector. A true generalist, she has more than 10 years’ experience in communications planning, issues management, account handling and campaigning and has held senior positions in leading agencies in the Middle East, China and New Zealand.
Based out of Sydney but servicing Ogilvy PR offices in Canberra and Melbourne, Katherine will focus on campaign development for new and existing clients, supporting the increasing demand for multidisciplinary programs which focus on audience insights and engagement, creativity and channel strategy and integration.
“Very few barriers still exist between traditional communication disciplines. Strategic planning is no longer a mysterious art form reserved for the ‘paid-for’ world.
“In Ogilvy PR I discovered that rare thing; a like-minded agency that has the depth to be a genuine multi-disciplinary strategic planning partner for clients and one that is bold enough to invest in placing audience insights and engagement at the heart of new and existing briefs,” said Scott.
Ogilvy PR is the largest and most awarded public relations agency in Australia, scooping more than 50 Australian and global trophies in the last two years, including the top honour amongst all WPP-owned PR agencies.