Creative Engagement Grounded In Reality

Auditing to assist a smooth transition

June 18, 2013 by lorie-helliwell

Challenge UnitingCare NSW.ACT has been building a shared services model across their marketing and communication services over the last 18 months, as part of a strategic direction for sustainability and streamlining of the organisation. Communication and Marketing services for UnitingCare Children Young People and Families were next in line to be consolidated into this new model.

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Building trust during and beyond a site closure

June 13, 2013 by sarah-clout

An FMCG company intended to move manufacturing offshore, meaning the loss of jobs in Australia. The announcement occurred at a time when consumers, unions and media in Australia were particularly concerned about the decline of manufacturing. Careful engagement of all stakeholders was needed to maintain employee trust, minimise productivity loss, prevent industrial action, and maintain the company's reputation and share of shopping basket.

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OgilvyEarth & The Climate Institute

December 9, 2010 by admin

OgilvyEarth has been a proud Major Climate Partner of The Climate Institute (TCI) since March 2010, supporting TCI’s vision for Australia to lead the world in clean technology use and innovation.

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Driving Sales Powerfully

June 23, 2010 by admin

In 2006, food and beverage giant Nestlé acquired the iconic Australian brand Uncle Tobys, its sales team and its range of products, bringing Nestlé’s total range to over 3,200 products. Nestlé faced a significant communication challenge: How to communicate business and product priorities simply and consistently whilst merging the new sales team into the business, and, at the same time, increase sales.

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Building a Brand

June 23, 2010 by admin

Three years ago Leighton Contractors set an aggressive strategy to build a strong and profitable business across its core markets of Construction, Mining, Industrial Services, Investment, Building and Telecommunications. To do this, the business recognised that employee engagement was a critical driver in supporting and motivating the workforce, and made the strategic decision to focus on building the brand from the inside out.

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