Creative Engagement Grounded In Reality

Steven White

February 24, 2011 by admin

Steven is a Strategist at Impact Employee Communications, having 15 years experience on client and agency side within B2B and B2C marcomms, advertising and internal communications disciplines. He owned and ran a successful creative communications agency in the UK between 2003 and 2010.

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Drive the most out of your celebrity endorsements

February 15, 2011 by admin

This month saw the appointment of Australia’s golden boy of tarmac, Formula 1™ hero, Mark Webber, as official ambassador for Qantas, as the airline broadens its activities beyond the Melbourne Grand Prix itself.

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Dealing with Objections – The Attack of the Naysayers!

February 8, 2011 by admin

Given the exposure that we at OgilvyEarth have, many different types of businesses, locations, stakeholders, and challenges, I am still surprised at the consistent objections put up by organisations in committing to a course of action.

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Ogilvy PR invests in first Strategy & Planning Director

February 1, 2011 by admin

Ogilvy Public Relations Australia, a joint venture between Ogilvy PR Worldwide and STW Group, has appointed its first-ever Strategy & Planning Director; returning antipodean Katherine Scott.

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New leadership at Ogilvy PR

February 1, 2011 by admin

Ogilvy Public Relations Australia, a joint venture between Ogilvy PR Worldwide and STW Group, has announced a leadership change, appointing Kieran Moore as Chief Executive Officer of its Australian operation. Current CEO, John Studdert, will become Executive Chairman of Ogilvy Public Relations Australia, in addition to his growing role as a Regional Director of Ogilvy Public Relations Asia Pacific.

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