Creative Engagement Grounded In Reality

Green + Local + Community = So Inspired

October 24, 2008 by admin

The sun gods were shining on a team of employees from Impact Employee Communications, OgilvyEarth and indeed all the Ogilvy PR companies who had headed to Maroubra beach on Friday 17 October to help Randwick Council's Bushcare program regenerate the dunes with indigenous plants. The initiative was part of So Inspired, a program open to all Ogilvy PR employees whereby they receive an extra day of leave a year to assist in an organised volunteering project. The intent behind So Inspired is to help employees be at their best, to feel engaged, proud and informed. The team of 14 spent the morning assisting Randwick Council's bush regeneration program clear the dunes of the beautiful but deadly weed from South Africa, which poisons the sand prohibiting the native locals from growing where they belong. Post a recuperative lunch at Maroubra pub, the team spent the afternoon replanting cleared areas with local acacia, wattle and other indigenous flora. Ensuring purity of the native species protects other parts of the native ecosystem including fauna in the area. Anyone can get involved with the bush regeneration programs along the dunes. Randwick Council's Bushcare volunteers meet monthly and you can get involved as often or infrequently as you would like. Similar programs are run by Waverley and Manly councils and indeed all along the coast. Some of the So Inspired team are looking forward to revisiting the area to see how their plants—and the dunes—are faring and to keep assisting in the protection of our native habitats. Click here for more information on Randwick Council's Bushcare volunteer program.

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Changing the Guard

September 9, 2008 by admin

We're delighted to announce the appointment of Tam Sandeman and Stephen Hale as joint managing directors of Impact. Tam and Stephen succeed David Sawicki, our co-founder, who moves into the role of executive chairman. "We are excited about the leadership evolution at Impact as both Tam and Stephen have played a significant role in driving the business' growth over the last two years," said John Studdert, managing director, Ogilvy PR Australia. "Since joining as directors, they have both worked tirelessly with some of Australia's most well-known brands and senior business leaders to help them achieve their business goals through their most valuable asset, their people. "Their good work has been recognised through winning the global ‘oscar' in the industry, an IABC International Gold Quill award of excellence, and the opening of three new specialist practices, in the disciplines of change management, industrial relations and sustainability in Ogilvy Earth." The dual-managing director model is tried and tested in Ogilvy PR proving successful in two of its other businesses - Howorth and Parker & Partners. "Impact is narrow in focus but deep in specialisation and having two leaders with complementary skills adds to our ability to provide strategic employee communications counsel to a wide range of businesses and to meet a variety of objectives", said John. Both Tam and Stephen are recognised internationally in the growing employee communication industry; Tam for her counsel in organisations undergoing major change and Stephen for his expertise in sustainability. Prior to joining Impact, Stephen held several senior marketing positions with News Limited, Time Warner and Accor Services. Tam has a strong communications background having had senior agency roles with Pulse Communications, another Ogilvy PR company, and another top 10 PR consultancy in London. Said Tam: "The employee communication discipline is growing, and growing quickly. Organisations are increasingly realising the bottom line benefit that effective employee communication and engagement can bring to business and it will be a privilege to lead a team with the deepest and most specialist skills in this area across the Asia Pacific." Stephen added: "Last year we launched the opr Employee Experience brand in 14 markets in Asia, and we intend to follow this growth into the US and Europe in 2009. It's an exciting time for the business. We have great opportunity to extend our industry leadership position by growing across each of our specialist practice areas. We're looking forward to driving the business forward, particularly in the areas of industrial relations, change and sustainability in line with current business needs and concerns across the region."

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Enter to Win a GreenLight Energy Saving Toolkit

August 19, 2008 by admin

Enter now for your company's chance to win a free GreenLight Energy Saving Toolkit, retailing at $2,000. THIS COMPETITION IS NOW CLOSED. You could be one of 20 Australian organisations lucky enough to win a GreenLight Energy Saving Toolkit, to reduce your company's environmental footprint and save energy costs. For your chance to win, simply email us at greenlight@impact.com.au before 19 September 2008 with the following details:

  • Name
  • Organisation name
  • Contact number
  • In 500 words or less why you think your organisation needs to win the GreenLight Energy Saving Toolkit?
OgilvyEarth may select organisations from this giveaway to be used as case studies for future use. Want to find out more about the GreenLight Energy Saving Toolkit? The GreenLight Toolkit provides a step-by-step program for organisations to engage employees and change behaviour around energy use at work. The five-step program has been successfully used in award winning programs and is designed to assist your compliance with both State and Federal government requirements. The Toolkit, in CD-ROM format, shows organisations how to develop an energy saving plan, engage employees, reduce energy usage and costs, as well as protecting the environment. For more information about the GreenLight Energy Saving Toolkit download the GreenLight Energy Saving Toolkit Brochure (PDF) Read the press release

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And the winner is…

July 4, 2008 by admin

We're thrilled to announce Impact has won the top award for employee communication at the 2008 International Association of Business Communicators (IABC) Gold Quill Awards. Impact impressed the IABC judges with its post-acquisition integration campaign, the Nestlé Power of One. After Nestlé's acquisition of the iconic Australian food brand, Uncle Tobys, Impact supported Nestlé to develop a highly creative approach to motivate, inspire and align its 1,500 strong sales force. View the case study here. Known as the 'Oscars' of business communication, the awards attract over 1,000 entries from over 20 countries and showcase the best of the best in communication campaigns from around the world, and we're delighted to win the award for employee communication in 2008.

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Heading North

July 4, 2008 by admin

Impact Employee Communications, together with the Ogilvy Public Relations Worldwide companies and our Ogilvy advertising, direct and digital partners in the STW Group will be moving into new offices at 72 Christie Street, St Leonards in July 2008. ‘Ogilvy House' will consolidate into one location up to 20 of STW's specialist communications, marketing and content companies for the first time. The relocation will enable deeper integration of the specialised businesses within Ogilvy PR as well as the wider STW group, enhancing our 360-degree offering. All of which means better results for our clients. We'll be packing up our things at Darling Park in late July and settling in at Christie Street from Monday 28 July.

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