Creative Engagement Grounded In Reality

The internal IKEA effect

May 9, 2013 by lorie-helliwell

In Sharyn Smiths article on B&T on the IKEA effect for building brands at scale, she taps into a core tenet of successfully communicating and engaging employees. Simply put - involvement. This means changing mindsets and actions of corporate leaders and communicators. It means moving the conversation from “I” or “you” to “we”.

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WWW reaches twenty years!

May 1, 2013 by lorie-helliwell

The World Wide Web was made available to the public twenty years ago. How far it has come in 2013, imagine what the future holds!

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Culture and Brand

April 28, 2013 by lorie-helliwell

Culture and brand – brand and culture whichever way you think about it - the key take is that your people bring them to life.

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In tough times, don’t forget your secret weapon

May 18, 2012 by admin

I got a Facebook message last night from an old friend (actually my first London boss) who I was delighted to hear from. Firstly, for the obvious reason – it’s nice when people get in touch – but more so because she'd read my blog (someone other than my mother emailing me about my blog is a rarity).

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A brighter future for homeless men – The Michael Project, Mission Australia

May 1, 2012 by lorie-helliwell

The Michael Project is an inspiring new program designed by Mission Australia to provide support to homeless men, taking them out of the confines of isolation which are rife in the world of homelessness.

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